Integrated Media Programs
Grizzard offers a full complement of direct response marketing programs, each integrated to produce the highest possible impact. This frees you and your staff to focus on processing contributions and other administrative issues associated with your development program.
Direct Mail - Direct mail fundraising has been the core of our business since Grizzard was founded. We create and produce highly customized packages which deliver targeted results for a broad variety of local and national charities.
Print Advertising - Integrating a direct response print advertising component into your fundraising efforts can substantially increase the rate of return. Grizzard takes care of everything, from strategic planning to creative development, media negotiation and placement, and back-end analysis.
Alternative Media - Freestanding inserts, Q-Zip+ (SM) mailings, and co-op campaigns are just three types of non-traditional media which Grizzard uses. We'll show you how to make these and other vehicles work in concert with your direct response program for maximum dollar return and cost-efficiency.
Outdoor & Transit Advertising - Extend the reach and frequency of your key messages with high-impact billboard and transit advertising. Grizzard designs direct response vehicles that can dramatically reduce your cost-per-impression, while positioning your cause on either a local or national level.
Major Gifts/Capital Campaigns/Planned Giving Campaigns - Grizzard's yearlong program of newsletters, seminars, telemarketing and mail is geared toward helping you cultivate relationships with your highest yielding donors � a must in moving their involvement to the next level. These initiatives often coincide with multi-million dollar capital campaigns, which we design and manage � from assessment and feasibility studies all the way through the public campaign stages.
Internet/Web-Based Marketing - Our Internet marketing capabilities enable you to optimize digital technology so that you can create the one-to-one relationships that drive every successful direct marketing program. We've developed a host of leading-edge products and services to support the growth of email permission marketing and e-commerce for securing donations.
Brand Consulting - Having a unique brand position in today's crowded nonprofit marketplace is essential. Grizzard will work with you to define and articulate yours. We help companies grow internally and externally by providing strategic branding solutions and creative concepts that focus on both employee and donor relationships
Inbound/Outbound Telemarketing - The best campaigns often start with a phone call. Through our business partners, we offer you both on- and off-site outbound telemarketing services. Separate inbound call centers provide alternative giving channels, taking credit card numbers over toll-free phone lines. We also track consumer attitudes, the media source driving the activity and changes to donor records.
Public Relations - Cause-related marketing, publicity placements and media training, speaker bookings and high-profile special events � all customized to your particular market. Our public relations specialists can design programs aimed at launching and building your brand in the marketplace.
