Integrated Multi-Channel

It is one of the most important trends in the marketplace. Today over two-thirds of all consumers have become accustomed to accessing information through multiple communications channels — and that number is growing rapidly.

Your donors live in a multi-channel world. Organizations that reach their donors through multiple communications touch points experience higher average gifts, greater gift frequency, and greater donor satisfaction.

•  A donor acquired through integrated channels generates, on average, about twice the revenue as a direct mail donor in their first five years of giving. Utilizing integrated channels to acquire new donors dramatically improves overall donor value.

• A donor who gives both online and offline gives just under twice as much as a donor who only gives through one channel.

•  Integrated, multi-channel donors are the most loyal donor segment and have the highest reactivation rate.

•  When online and offline communications channels are coordinated to work together, there can be a 25% to 35% lift in average gift.

By combining time-tested, direct mail strategies with a wealth of best-practice, all-media capabilities, Grizzard can maximize your organization’s short-term revenue while building the long-term value of your donor base.